The dimensionality of the market orientation construct
نویسندگان
چکیده
منابع مشابه
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15 صفحه اول% Working Paper Alfred P. Sloan School of Management Strategic Orientation of Businss Enterprises: the Construct, Dimensionality, and Measurement Strategic Orientation of Businss Enterprises: the Construct, Dimensionality, and Measurement the Construct, Dimensionality, and Measurement
This paper reports the results of a research study aimed at conceptualizing and developing valid measurements of key dimensions of a strategy construct termed Strategic Orientation of Business Enterprises. This construct is first defined by addressing four theoretical questions of -scope; hierarchical level; domain; and intentions versus realizations, and then conceptualized in terms of six dim...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2019
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2019.1677747